The playing field has changed. Any successful realtor must be well acquainted with internet marketing and the power of social media. A dynamic, user-friendly website with free MLS listings will often be the first introduction potential buyers will have of a company. The reality is that many people will begin their search on the internet. The average shopper will enter in searches based on city and state or region, such as Winter Haven Real Estate.
A Real Estate company that understands this phenomenon will invest heavily in SEO (Search Engine Optimization). SEO is the process of generating user traffic based on the relevance of the website to the words and phrases used in the search.
Another key factor in real estate marketing online is a successful blog. This allows realty companies an avenue to provide much more depth about single homes and neighborhoods that arms buyers with the tools to feel confident about their search and their Realtor. And for those looking to sell their homes, having a blog to highlight the best features of their property with photos and descriptions ensures high visibility of your property across the web which ultimately leads to a sale.
Social media is the fastest and easiest way to build a solid online reputation and network. Sites like Facebook and Twitter allow Top Realtors the opportunity to reach many more potential buyers and sellers through the power of word of mouth (via the Internet). The networking ability provided through these sites is unparalleled. And it is a must in this day and age to have an effective Facebook page to promote a business in order to maintain relevance in your market and up to date in the Real Estate industry.
As technology has advanced, so has the requirements of consumers. Great pictures are not enough to ensure the best representation of your property online. Buyers look for video tours of properties for many reasons. Those coming from out of state or those who simply do not have the time may rely heavily on videos tours of homes before narrowing down their choices.
Many homes can be found on free MLS listings hosted on a variety of real estate websites. In order for your Winter Haven real estate property to be marketed correctly and viewed, your Realtor will need to present your home effectively with good photos, in-depth descriptions that detail the key selling features of your home and a solid video tour. We have already established the importance of effective internet marketing. This last piece ensures that your home will be marketed correctly on all of the top real estate websites such as Zillow, Trulia and Realtor.com.
Top Realtors know their market and their industry. Having a firm foundation in the communities they will be searching and selling is a must for a legitimate Realtor. As Top Realtors in the Winter Haven market, Norris & Company Realty, LLC understand the complexities of what it takes to get a home sold. Much of this requires expert knowledge of the Winter Haven market and of what potential buyers will be searching for. This may include presenting homes in the best possible fashion. Realtors should know what improvements will provide the best possible return on investment and further enhance the natural beauty of your home.
We have already discussed the importance of internet marketing and social media. At the basis of this discussion is communication. This is the key to building trust with your Realtor and ultimately to their ability to get your home sold. Buyers and sellers need a Realtor that is accessible. That accessibility needs to be prompt and dependable (via cellphone and email). A Realtor that does not make the effort to be as accessible as possible simply will not be able to provide the level of service required to sell your home or help you to get in on the best opportunities as potential buyers. While location is still recognized as the key to real estate, COMMUNICATION is the key to being a successful Realtor.
Lastly, having an effective staff can ensure that the devil is not lost in the details. The best Realtors will have the most business. So it is only necessary that they employ a highly effective administrative staff to ensure the prompt communication we spoke of and that all the needs of buyers and sellers are met. In addition, the administrative staff are often the first impression of the company (in-person or via the phone) and perform the time-saving tasks that allow the realtor to focus on getting your home sold or getting you the best deal possible.