Home Selling Articles and Advice

If you are thinking of selling your home, chances are you're caught up in a mass of emotions. You may be looking forward to moving up to a new home or facing the uncertainty of a major move across country. You may be reluctant to leave your memories behind or eager to start new and exciting adventures. Remember, we are here to help you with any of your needs. Contact Us!

Getting Your House Ready to Sell

• Introduction: Emotion vs. Reason
• De-Personalizing the House
• Removing Clutter, Though You May Not Think of it as Clutter
• Fixing Up the House Interior
• Fixing up Outside the House

Want to Start Off With a High Sales Price? Beware!

• Meeting with Realtors
• Which Realtor Do You Choose?
• What Happens Behind the Scenes
• Dropping Your Price...Too Late?

Types of Listing Contracts

• Open Listings
• One-Time Show
• Exclusive Agency Listings
• Exclusive Right to Sell

Details of a Listing Contract

• Price and Terms of Sale
• Lockbox - Yes or No?
• Real Estate Commission
• Multiple Listing Service
• Agency Duties of a Listing Agent
• Resolution of Disputes

Listing Commissions and Related Issues

• Is the Commission Negotiable?
• How and When the Commission is Earned
• "Hot" Market Under-Pricing Strategy - Commission Issues

The Listing Agent & Marketing Your Home

• The "Real" Role of a Listing Agent
• Preliminary Marketing - the "For Sale" Sign
• Preliminary Marketing - Flyers and the Brochure Box

The Listing Agent - Marketing Your House to Other Agents

• The Multiple Listing Service
• Office Preview
• Broker Previews and Culinary Delights
• Office Flyers
• Marketing Sessions

The Listing Agent - Marketing Your House to Homebuyers

• The Purpose of Advertising in General
• Real Estate Company Advertising
• Individual Agent Advertising
• Neighborhood Announcements
• Open Houses

Showing Your House to Home Buyers

• Convenience and Availability
• Why You Should Not Be Home
• Lighting, Fragrances, Pet Control and More
• Keeping the House Tidy and Neat